How business is destroying sports
When I grew
up we used to watch a lot of Vålerenga football games. The biggest game of the
season was always the Oslo Derby between Vålerenga and Lyn. This rivalry
created an intriguing story during the season, and would be one of the games
that really created a special atmosphere in the stadium. Over one period it
actually went 15 games without Vålerenga beating Lyn. Even if you normally didn’t
go to games you went because of the rivalry and history between the teams.
Unfortunately, Lyn got relegated as a result of financial problems. But when I
saw that the two Parisian rugby teams Racing Metro 92 and Stade Francais was
considering joining forces I was completely in disbelief. If it had been a
situation of “join forces or file for bankruptcy” I could understand the
reason, but only to be stronger than the competitors are a reason I don’t understand.
They are destroying at least one club, while trampling on the history and
values of the other. It takes the whole principle of sports away; simply to
compete. Compete to beat the opponent, by hard work, team building, and tactics.
Not by removing one of the competitors and simply being financially superior than
the competition. The battle should be fought on the field, not in the head
offices. I know it sounds like I am having double standards as I am also a PSG
fan, but in my opinion the PSG have a rich investor that invested in order to
be on the same level as the rest of the top teams in Europe, not to
simply remove competitors and be financially superior than them.
For me, it
was something special about going to the TD Garden and watch the Celtics play
because of all the history. Although some of the greatest moments didn’t happen
in that Garden but the old one, it was still in the same city, with the same
fans. Just like a luxury company creates a brand story in order to connect with
its customers and create admiration for the brand, sports teams have to create
a story that is exciting and rooted in the same fan base. Otherwise the fans won’t
be intrigued by the story of the club, and thus feel less connected to the
team. So that when the team doesn’t perform on a top level they wont go to the
games, as it is now seen more like an entertaining option rather than a “religion”
as we call it in Vålerenga.
Those of
you who know me (and follow American football) probably know where I am going
with these. The fact that the NFL has decided to relocate my team, the Oakland
Raiders, to Las Vegas. This is destroying a brand that has been on the downhill
the last couple of years, the NFL. I know that the number one excuse in Americas
big four leagues is: “That’s the business part of this sport”. But what happens
when the business side of the sport is destroying both the sport and the
business. The concept of having a restricted number of teams, and make cities
bid for the opportunity is a well known way of create demand and a high quality
on the different stadiums, and I am sure it works very well for the owner of
the Raiders, Mark Davis, that he gets a whole new stadium without having to pay
that much, as Las Vegas are willing to use tax payers money in order to build
the stadium. But when you look at the other thing that drives the business; the
fans, you are taking their emotions out of consideration and simply destroying
your own product. Having said that, I know that the Raiders have a lot of loyal
fans that will still belong to the Raider Nation, but they will not have the
opportunity to watch the team play home games at the stadium and over time they
will be less connected to the team. Its not the first team in a while that the
NFL has relocated, just last summer they moved both the San Diego Chargers and
the St. Louis Rams to Los Angeles.
By doing
all of this, they enforce the current trend one can see in the NFL and the NBA:
that fans start supporting players rather than teams. Because why would you
start supporting a team, when they can be relocated if the owners feel like
they can make more money and have a greater stadium somewhere else. You end up eliminating
the true fans. The once that actually goes to the games, buy the team apparel
and makes sure the team is financially steady.
It’s not as
if the owners are losing money, they simply want to earn more and have “the
nicest” arena. It is like a toy for them, where they don’t think about the
thousands upon thousands of fans that are effected by their decisions.
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